We define Integrated Marketing Communication as an action to implement communication strategy across various relevant media channels, resulting in an impactful and memorable brand experience.
Above the line
Creative ATL Media Placement Objectives:
Create placement to communicate the brand’s message to a broad audience.
Measurement:
Brand awareness
Media monitoring
Digital Marketing
Concept & Development Creative Digital Asset Setup & Maintenance Digital Campaign Activities (Social media, digital ads, KOL)
Below the Line
Creative Concept Direct Response Advertising Printing Production & Outdoor Media Event Management