Empowering Dreams. Connecting Talent.
Di balik setiap pencapaian besar, ada strategi, inovasi, dan kolaborasi yang membawa perubahan. Success Stories kami menyoroti perjalanan inspiratif dari berbagai brand, kampanye, dan inisiatif yang berhasil menciptakan dampak nyata.
Indosat x Indonesian Idol
Indonesian Idol, sebagai ajang kompetisi menyanyi bagi anak muda, telah menjadi tren yang berdampak positif pada generasi muda dalam beberapa tahun terakhir.
Sejak pertama kali diadakan, kompetisi ini telah berhasil melahirkan banyak penyanyi berbakat yang berusaha mewujudkan impian mereka untuk menjadi penyanyi luar biasa. Selain itu, ajang ini juga membuka lebih banyak peluang bagi mereka untuk mencapai impian yang lebih tinggi sebagai penyanyi profesional.
Semangat meraih impian yang menjadi napas dari ajang Indonesian Idol selaras dengan keinginan Indosat untuk membantu anak muda Indonesia mencapai dan mewujudkan semua impian mereka melalui program layanan IM3.
Kehadiran kartu bertema Indonesian Idol ini juga bertujuan untuk mendorong semangat anak muda Indonesia dalam mewujudkan pencapaian dan impian mereka.
Star Mild x Dream Band
Star Mild, a cigarette brand positioned as “cigarettes for young people who aspire to become stars,” collaborated with the television show Dream Band, which aimed to discover and create new rock band stars in Indonesia.
Through effective communication strategies, strategic media placement, and efficient execution, this collaboration successfully reached a larger and more engaged audience, delivering optimal results.
Increase Brand Usage as Source of Growth
Cap Lang has been a long-standing market leader in the cajuput oil category. With an 80% market share, maintaining and expanding its growth beyond organic trends presents a significant challenge.
The Challenge
Cap Lang has dominated the market for years, making it difficult to enhance a brand that already holds 80% of the market share, particularly among children under 12. Sustaining brand growth in line with Indonesia’s expanding market is a key challenge for Cap Lang.
The Human Insight
Applying cajuput oil on children has become a cultural habit for Indonesian mothers to ensure their children stay warm and protected. Research shows that:
- 89% of mothers apply cajuput oil after a child’s morning or afternoon bath.
- 47% use it before bedtime.
- Only 8% apply it when the child is outdoors or after playing outside.
The Idea
By reviving the traditional game “Ayo Main di Luar,” we launched a brand movement encouraging children to play outdoors and interact with nature. This campaign reassures mothers by positioning Cap Lang Cajuput Oil as essential for protecting children during outdoor activities.
The Impact
Before the campaign, only 22% of mothers applied cajuput oil when their children were outside. After the campaign, this figure increased to 48%, reinforcing Cap Lang’s role in child protection beyond indoor use.